Our services
On-site content management center in the integrated reWrite dashboard
Many data sources
We integrate unsampled data from Google Analytics, Search Console, Senuto,Ahrefs and more – the final scope depends on what you need! Do you use other tools or have your own database? Request a customized report.
Customized data
The code of your website contains information you will not find anywhere else – the number of words, links, pictures, date of publication and the author of the article. This gives us even more data to analyze! We obtain such data using our proprietary crawler.
Intuitive interface
The visualization layer is prepared by Google Data Studio. This way, you will not need additional accounts to log in to, you can easily share the report and quickly learn how to navigate it. Your data are secure and you have more time for what really matters – analysis.
Content Marketing is about interacting with the Customer at every stage of the Customer Journey
Content Marketing is about interacting with the Customer at every stage of the Customer Journey According to studies, the consumer sees 11.4 online contents on average before making a purchase decision.* Find out:
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What articles does the user spend the most time reading? -
Does the word count affect the conversion rate?
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Is it better for SEO to write new articles or improve the old ones?
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What content is most often scrolled and, consequently, where you should place product links?
* The Forrester Wave™: Content Marketing Platforms For B2B Marketers, Q2 2019
Multichannel approach? This can be done thanks to the attribution of conversions
We also measure the performance of your content using the attribution model – we use our proprietary engine based on Markov chains, known from the award-winning Blueattribution technology. It is a unique approach where we analyze not the source of traffic but the landing page of the user. We analyze the following in the context of attributions:
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Share in conversions
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Revenue per article
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Optional: ROAS, i.e., return on ad spend – as long as you have data about your costs and want to include them in the analysis
That’s not all!
Using reWrite, we can give comprehensive advice on your content marketing strategy as a part of data-driven SEO
We analyze content based on our proprietary Content Development Cycle
Discover
Deliberately creating the content strategy in line with the individual needs of your business
Create
Planning the content, writing articles and/or improving the articles based on your strategy and available data
Analyze
Evaluating content performance from the perspective of SEO metrics and primary KPIs of the project (engagement, conversions)
Monetize
Identifying articles with the highest sales potential, making recommendations regarding paid promotion and links to the products
Case Study
Long live the new king of content – Bluerank and Orange
Industry awards
The reWrite tool received three prestigious industry awards in 2021.
Best use of content marketing 2021
The most effective sales campaign 2021
Honorable mention 2021
Our clients
Contact information
Frequently asked questions FAQ
FAQ
What does it mean that the data from Google Analytics are unsampled?
Using the GA interface, we sometimes encounter data sampling, i.e., showing less than 100% of data due to the limits of the tool (mainly in the free version, but this may also occur in GA360). To bypass this limit, we export smaller data packets for you, aggregate them and include them in the reports.
What if I use Adobe, Piwik or other tools instead of Google Analytics?
Not a problem! We can actively use any tool with a so-called API – an interface used for other parties to communicate with its resources. Contact us, and we will verify your options and give you a customized quote.
Can I keep the data in my own database?
It can be done – we will send you our preferred structure of the data table and ask you for login data. Since we use Data Studio, we work with MySQL and PostgresSQL databases.
What is the crawler that acquires data from the text and is it safe?
A crawler is a script that examines the HTML code of the website to acquire the elements of the report we have agreed to provide you. We have written it in Python, and we manage it exclusively.
Do you need the assistance of my programmer?
In most cases, not at all! We know that in IT, there is never enough time. We may request you to add our IP address to the so-called white list, only so the crawler can scan the content and provide data for the report.
What tool access do you need?
We will determine this together when we decide on the final scope, but we will certainly need to be able to grant access to an address in our domain and the Google Cloud Platform support address (required to use the Google API).